Trackap

Website, 3D visuals, and motion design to showcase Trackap’s IoT innovation.

(Client)

Trackap

(Year)

2025

(Website)

trackap.com

(Department)

Digital Design + Motion Design

(Details)

(Context)

Understanding the challenge: a demanding technological landscape

Trackap is a Lille-based startup located at EuraTechnologies that develops IoT solutions to connect and protect all types of moving objects, such as bicycles, scooters, and utility vehicles. Their goal: to provide precise route tracking, theft alerts, and detailed statistics, and to transform this technical data into clear, useful, and actionable insights for both manufacturers and fleet managers.

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(My mission)

My contribution: modernizing the digital experience

I worked with Trackap to create their new website, completely reimagining the artistic direction and architecture to deliver a modern, intuitive experience that aligns with their technological brand identity. In addition, I created 3D visuals in Blender to showcase their products in a realistic and impactful way, as well as 2D motion graphics animations in After Effects to visually demonstrate the mobile app’s features.

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(Result)

The result: a clear, immersive, and accessible website

A responsive, clear, and immersive website that showcases Trackap’s expertise and advanced solutions. The visuals and animations make technical aspects more accessible and understandable, while reinforcing the brand’s modern and innovative image among its various audiences.

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