INDIGO Group
The challenge: making commitment visible
INDIGO aims to highlight its CSR initiatives: reducing carbon emissions, promoting shared spaces, and supporting mobility solutions.
Among their key initiatives: 12,000 electric vehicle charging stations to promote electric mobility, 6,800 additional Cyclopark parking spaces to encourage intermodal travel, and a 40% reduction in their carbon footprint by 2029 through the electrification of their fleet and the widespread adoption of LED lighting.
The challenge was to present these figures in a visual and engaging way, in order to capture people’s attention and make the message accessible to everyone.
The goal: to create a compelling motion design
My goal was to make each number come alive and be memorable, while staying true to the INDIGO Group’s new visual identity.
I designed simple yet impactful animations, incorporating smooth transitions and a carefully crafted pace to make the data easy to follow. Each video was intended to combine aesthetics, clarity, and dynamism, ensuring that the overall result was both enjoyable to watch and easy to understand, regardless of the audience.
The result: videos suitable for all purposes
The project has resulted in several formats:
- 4:3, optimized for social media and online sharing
- 16:9, suitable for conference rooms, presentations, and internal communications
These videos allow INDIGO to showcase its CSR commitment in a creative and effective way, complementing its existing materials and strengthening its image among cities and the general public.
(Video Gallery)
(Project Gallery)
Positive Transformation
