E.Leclerc

E.Leclerc is promoting a campaign called "The Cheapest Barbecue in France." To do so, they have four special ECO+ barbecue products and want to showcase them in a creative way. So they contacted me to create a short 20-second ad for social media.

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I had complete creative freedom for this project. So I decided to showcase their products in a 3D setting that I designed specifically for the occasion. I depicted a barbecue party at sunset.

The idea behind the ad: Since it’s designed for social media, it needs to grab the customer’s attention in just a few seconds. To do this, I created an opening hook, quickly listed each product along with its price, and wrapped up by revealing the secret to hosting the cheapest barbecue in France.

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This video has helped E.Leclerc generate a lot of engagement on social media, as it has amassed over 1,400, 000 views to date—a very impressive figure for this type of content.

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This project gave me the opportunity to learn what it’s like to work with a large corporation, which is very different from creative projects with startups. This experience also helped me catch the attention of other major companies, paving the way for exciting new opportunities :)

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