Gouach Rebranding

Gouach entrusted me with the task of revising certain aspects of their artistic direction. The goal was to align it with their new business focus and values.

Gouach had shifted its business focus and therefore wanted to update its visual identity accordingly. Originally, Gouach’s colors were dark green, green, and electric blue. I took a different approach by replacing the dark green with white and light gray. This helps make Gouach’s brand identity brighter and lighter. The green and electric blue were replaced by a neon yellow, referencing the energy generated by Gouach batteries.

As for the graphic elements, I wanted to incorporate measurements, line segments, and dimensions that evoke the technical and industrial world. These graphic elements serve a practical purpose; they allow you to annotate visuals, create layout grids, and much more.

The 3D visuals also reflect Gouach’s new visual identity, featuring a minimalist and bright style that highlights the brand’s various products.

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Gouach’s new visual identity is still being rolled out. For now, I’ve been working on presentation slides for investors, which allow Gouach to showcase their ideas and products using polished materials that align with their brand identity. The website and 3D animations will be the next projects we’ll be working on together.