Rouchette
A new shoe, a new story
Rouchette, a French brand specializing in outdoor, gardening, and marine footwear, has designed the ULYSSE PLUS, an innovative model built for comfort and durability.
To support the launch, they wanted a video that would tell the story of the shoe’s creation, step by step, while highlighting its technical features and design.
Bringing the ULYSSE PLUS to life in 3D
After receiving the pair, I scanned them in 3D to create an accurate and detailed model.
I then created an animated video that reveals the shoe piece by piece, as if it were being assembled right before the viewer’s eyes, while highlighting its features and design.
This video was designed for international use and has been translated into eight languages.
A video that showcases the brand
This video allows Rouchette to showcase the ULYSSE PLUS in a more creative way than a simple still image, complementing their photo shoot.
It offers a more dynamic and immersive experience, while setting the brand apart from its competitors, who use more traditional communication methods.
Used on their website and social media channels, it amplifies the impact of the launch and boosts the model’s international visibility.
(Project Gallery)
Philips
