S7VENPROD

S7VENPROD is an audiovisual company specializing in the production of music videos and corporate videos. Their previous branding was no longer suited to their industry, and they wanted to give their brand image a fresh new look. So they gave me free rein to design their visual identity.

The challenge of this rebranding was to combine the company’s urban vibe with a corporate aesthetic, which is essential when working with major brands. This blend of inspirations is often difficult to achieve, as these two aspects are generally quite contrasting. To address this, I chose to develop an icon that serves not only as a logo but also, more broadly, as an emblem for the brand. This icon symbolizes the gesture of framing a shot with your hands, as well as a double seven—S7VENPROD’s signature number. Through its shape and simplicity, this icon perfectly fulfills its role as a “corporate” element. For a more urban look, I created a typographic logo that pairs with this icon. This typography was designed using a spray-painted stencil, clearly evoking street art and the urban culture that is part of S7VENPROD’s identity. In the visual communications, the coexistence of corporate and urban styles is perfectly harmonized.

This rebranding project was a real pleasure to work on, thanks to the team at S7VENPROD, who are truly passionate about their work. This first collaboration is just the beginning of a rewarding working relationship that promises exciting projects to come.