The Oblist

Launch of a European advertising campaign for The Oblist: From Paris to Milan, via London, Madrid, and Berlin
(Client)
The Oblist
(Year)
2024
(Website)
oblist.com
The Oblist
(Details)
(Context)

Communication across Europe.

The Oblist, a platform dedicated to selling exceptional works of art and unique decorative pieces, has launched a massive advertising campaign by displaying giant posters in iconic locations in Berlin, London, Paris, Milan, and Madrid.

(My mission)

My mission: to make this communication campaign even more impactful.

The goal was to create content for social media by filming the various posters at these iconic locations. So I had to visit each of these cities to capture their atmosphere through the people, architecture, and landmarks. This approach allows each target audience to connect with the video by recognizing their own city, while highlighting the power of The Oblist on a large scale, thereby emphasizing its ubiquity.

(Result)

Keep your eyes peeled!

You might just come across a poster for The Oblist on your next trip to Europe. It’ll be a sign that you’re in an iconic spot, so make the most of it!

(See also)

Zara Home

(Introduction)

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