jobi

Jobi is a highly innovative jewelry brand. They specialize in a single product: the Jobi bracelet. It is entirely handmade and crafted from natural beads harvested by hand in Corrèze.

I immediately envisioned a simple, minimalist brand identity that reflected Jobi’s essence. The bracelet and beads had to take center stage. I created several short animations to showcase the jewelry, highlighting that it is hand-assembled, that the beads are naturally drilled, and that they can be re-strung.

When it came to building the website, I decided to keep it simple with just three pages: a homepage highlighting the product with a brief description, an "About" page with more information on the product’s origins, and a simple yet effective product page. The site was developed using Odoo, a highly effective e-commerce solution. I usually work with Shopify or Webflow, but this challenge was interesting because it allowed me to explore new platforms.

It was a very rewarding collaboration. Jobi has strong values, which is refreshing in a world that is, unfortunately, inundated with plastic. I was won over by Jobi’s solution, especially their unique, simple, and effective product—and the fact that it’s harvested and assembled by hand in Corrèze, France!