Nemo Lab®

I had the pleasure of creating the new branding for Némo Lab®, an initiative that combines technology and environmentalism to protect our oceans.

(Client)

Nemo Lab®

(Year)

2024

(Website)

(Department)

Digital Design

(Details)

(Context)

Reflecting environmental commitment through a strong brand identity

Némo Lab, an innovative leader in ocean conservation, needed a visual identity that matched its ambition: to capture plastic waste before it reaches the oceans and to engage brands in this mission. The challenge was to translate their technological and ecological approach into a visual identity that was impactful, accessible, and memorable.

(My mission)

The goal: To combine the environment and technology into a unique identity

The goal was to develop a visual identity that reflects both Némo Lab®’s commitment to the environment and its innovative spirit. To that end, I created the “N Form,” a shape that symbolizes both the letter N and a fish. As the central emblem of Némo Lab®, this shape is used in the logo, graphic backgrounds, and even in the design of the labels on each product.

(Result)

The result: A visual identity that supports their mission

The visual identity we designed is both simple and versatile, perfectly suited to support Némo Lab in all its initiatives. Whether through the logo, graphic materials, or products, it clearly and consistently reflects their mission.